About Me
Creative Strategy, Direction & Production
Impactful productions with heart and soul
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I am passionate about creativity and the art of storytelling, aiming to create impactful productions. By leveraging innovative resources, I craft (branded) communication projects that truly matter.
From strategic briefings to surprising concepts and campaigns, I love to make the real feel polished and the scripted feel authentic.
With over 22 years experience in the television and the creative communication industry I have excellent knowledge and background on creative concepts, strategy, content and production (above and below the line, animation, broadcast, commercial and documentary filmmaking, online marketing, photography, print and social media content). I worked as an art director, copywriter, creative director, creative producer and screenwriter for major agencies, production companies and brands.​
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Clients: Audi, Apple, Barco, Base, Binck Bank, Birdhouse, BMW, BNP Paribas Fortis, Broederlijk Delen, Carlsberg, Coca Cola, De DrugLijn, Electrabel, Ferrero, Fujirebio, Galapagos, Gilead, Idealabs, Jaguar, Kambukka, Kick Cancer, iMec, iMinds, M&M’s, Maasmechelen Village, Mirabaud, Mobile Vikings, Moët Hennesy, MSD, MVSA, Nationale Loterij, Nestlé, Newpharma, Nieuwsblad, Niko, Orange, Parentia, Pierret, Plan International, Positive Thinking Company, Proximus, Lyreco, Raylex, Snickers, Stad Antwerpen, Spencer, Stad Gent, Suzuki, Startit@KBC, Switch, Telenet, Tic Tac, Triumph, Uncle Ben’s, UGent, Vandemoortele, Veritas, Vlaamse Ardennen, Volvo, VREG and Qover.
Besides I freelance and I co-host the Creative Leaders Club, a peer-to-peer community dedicated to crafting the best environments for boundary-pushing creative work with forward-thinking creative directors, senior art directors, creative strategists and creative team leads in communication, branding, digital & ad agencies.
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Over the last 2 years I specialized in crafting innovative production workflows and cultivate hybrid creator skills in creative teams to harmonize generative AI with ethical practices.
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​I currently work as Creative Director at Gang (previously known as StoryMe)
As from 1
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If you need help translating strategic insights into emotionally resonant narratives that drive meaningful impact, or you have any exceptional challenge in creative, strategy or production, I'm here to assist.
Awards & Festivals
International
Documentary
Festival
Amsterdam
2005
Brussels
European
Film
Festival
2005
Culture
Unplugged
2012
Digital
Marketing
Awards
2015
AMMA
Gold
2016
BOCA
Craft
2021
Festival
Migrantske
Filmaga
2021
Carbon Footprint Summit
2021
Sustainable
Living Film Festival
Official Selection
2021